It’s About Serving, Not Selling

Ask an Expert by Propelo
10/04/2024 30 min Temporada 3 Episodio 2
It’s About Serving, Not Selling

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Episode Synopsis

Business guru Verne Harnish, known for books like "Scaling Up," shares valuable advice applicable to any company. He emphasizes prioritizing customer needs over sales ("giving before taking"). He also challenges the typical view of differentiation, arguing for a truly focused target market. As Harnish says, "the richest are in the niches."

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