asiCast 34 – Programmatic: a practical guide

asiCast
22/06/2016 16 min
asiCast 34 – Programmatic: a practical guide

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Episode Synopsis

In this asiCast we take a practical look at programmatic – and not only as it applies to so called ‘digital’ inventory. Programmatic also brings automation and data-driven decisions to the scheduling of linear TV campaigns. Pete Doe, Chief Research Officer at Clypd in the US, discusses with Brian Jacobs…

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