asiCast 192: Measuring YouTube – towards a media measurement loop?

asiCast
13/10/2025 28 min
asiCast 192: Measuring YouTube – towards a media measurement loop?

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Episode Synopsis

In July of this year, Barb Audiences started to include TV set viewing to certain YouTube channels in its service. In his first asiCast John McCarthy, the latest recruit to the asi team, interviews Barb’s Chief Executive Justin Sampson and Chief Operations Officer Caroline Baxter to find out what has…

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