If you’re running your business solo, or it just feels like it, this episode will hit home.
Joel Norton, founder of Youth Lead, opens up about the real turning point in his business when he brought on a Virtual Assistant.
He shares how his VA Danielle went from editing his podcast to managing his content calendar. She now handles newsletters, Canva design, podcast distribution, and consistent content creation, giving Joel back the time and mental space to lead.
But it is not just about ticking off tasks. Joel explains how having a VA has shifted his mindset, helped him plan ahead, and even improved his communication style. He talks about the power of quick daily check-ins, why collaboration still matters more than automation, and how the right support can turn chaos into clarity.
In this episode, you will hear:
• Why he waited so long to get help
• How he still keeps creative control
• The unexpected ripple effect across his business and life
If you have been wondering what it really looks like to work with a VA, this is a must-listen.

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