This episode discusses how to modernize marketing for architecture firms. It outlines the necessary hard skills needed, such as knowledge of SEO, web design, and CRM platforms, as well as soft skills like listening, empathy, and understanding the firm's target market. It also emphasizes the importance of the marketing team feeling integrated into the firm and passionate about the work, so they can ask the right questions and tell the stories of projects effectively. Highlights Discussing how to modernize marketing for architecture firms Necessary hard skills needed, such as knowledge of SEO, web design, and CRM platforms Soft skills needed, such as listening, empathy, and understanding the firm's target market Marketing team needs to feel integrated into the firm Passion for the work is essential Asking the right questions and telling the stories of projects effectively Knowing the fundamentals of marketing Identifying the target audience Utilizing various digital platforms Creating an effective marketing strategy Episode Resources Connect with Brian and Patience https://graphicmachine.com/ https://www.linkedin.com/company/graphicmachine/ https://www.linkedin.com/in/brian-jones-graphicmachine/ https://www.linkedin.com/in/patiencejones/    

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