The beginning of the New Year is always a time of reflection, goal setting, and transformation. It’s a great time to look at your website the same you may be looking at your life, career, fitness, etc.We can break this process down into 5 different phases:Step 1: Goal settingStep 2: ReviewStep 3: PlanStep 4: TrainStep 5: Promote Goal settingLook over your sales, marketing, processes, and important areas of your business to set attainable goals for 2024/2025.Sales growth, category growth, marketing performance, marketing cadence, add-on sales.DELEGATE - get multiple opinions, don’t be afraid to get creative.Review your website  - this can seem like a like but if we focus on your website as the place to ground your goals, everything else can work around it. You’ll have an accurate representation of your business, an effective link destination, and a place to attract new customers while you sleep/work in your store, etc.Look and feelCatalog MerchandisingServicesCommunity, staff, mission, etc. - what’s important to you, the fun stuff, what sets you apartThe shopping processPlan - break up this work into smaller pieces Reach out for help - your team, customers, friends, US!Tip: start with the homepage - this can help guide the rest of your decisions or areas of focus.Train - make sure your whole team is on board and has the tools/knowledge to help you achieve your goals.Promote - you did all this work, you set the goals, and you’re motivated to bring in new business - now take an active role in growing your business.Build an easy-to-follow marketing schedule Utilize tools you're comfortable with but also take this opportunity to try new technology, services, and outletsTraditional email marketing, social media, automated email marketing, google ads/local listings Tech tip: Leverage pre-built content from the libraryWorking on, revamping, or redesigning your website can be overwhelming when you’re learning but a great way to lighten your load is by using complementary content.Use the structure, the images, or the inspiration - swap out what doesn’t fit your business and your goals.Be sure to email your questions to [email protected]. We read all emails sent and we look forward to hearing from you.If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected] Us on LinkedInRyan Atkinson, President + Co-OwnerMark Still, Business DevelopmentWe also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

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