Mark is joined this week by Matt Viara, leader of the Workstand paid Google ads team. What are paid ads? How do we help bike shops participate in paid Google programs? What are the costs and benefits? We talk about all of that!We give a high-level overview of our paid ads programs and touch on the 4 offerings that we’ll discuss in detail during the episode.Why Local and Full Service?What is product vs awareness?Why do we differentiate in that way?With that groundwork in place, we’ll move to explaining each program and who should consider them.Deeper explanation of each program:Local Awareness Help local consumers find you via the most popular general search terms. Great for connecting with local people who don’t have a preferred shopGet top map pack placement via sponsored ads in search resultsLocal Product + Local FeedShow people close by that you have the products they are looking for in stock in storeProductThe best way to jump start your ecommerceTarget regionally or nationallyAwarenessOn top of local Search Ads we can also get the word out about seasonal content, sales, events via Display (image) and YouTube video adsFAQ:Costs of the different programs?Are there any setup fees?How are budgets determined?How long are retailers committed to the program?How do we set expectations for results? Dollars, sales growth, timelines?How personalized are these programs for a specific retailer?How do we deal with serving multiple Workstand merchants in the same market?You can reach Matt Viara at [email protected] or about all of these programs.Be sure to email your questions to [email protected]. We read all emails sent and we look forward to hearing from you.If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected] Us on LinkedInRyan Atkinson, President + Co-OwnerMark Still, Business DevelopmentWe also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

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