Listen "Considering shipping costs as a growth marketing strategy to compete for customers"
Episode Synopsis
Taking a moment to reframe some thinking that evolved negatively from brick and mortar processes, and that should be thought of as growth opportunities these days. Shipping costs aren't just a dead expense. They can be a tool for strategic growth and customer satisfaction. in this blog postShipping Best PracticesYour shipping out expense should be considered a marketing expense, and not just a margin killer Similar to your in-store sales, which have a rent, utility, wages, and expenses, online sales will have their own expenses.Utilize services such as Supplier FulfillmentFor a low, very reasonable cost, items can be picked, packaged, and shipped on your behalf directly to your customers’ doorsteps using Workstand's Supplier Fulfillment feature.The mechanics of shippingBike Flights (save 5% from QBP’s Bike Flights Top Shop program) / Kitzuma ShippoRecycle PackagingLabelingYou can reach David at [email protected]!Be sure to email your questions to [email protected]. We read all emails sent and we look forward to hearing from you.If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected] Us on LinkedInRyan Atkinson, President + Co-OwnerMark Still, Business DevelopmentWe also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].
More episodes of the podcast Around the Workstand
Anatomy of a high-converting website - Workstand websites help you grow with these 8 tips
05/11/2025
4 ways to improve the look and feel of your Workstand website, win more searches, and grow sales
28/10/2025
Four elements of success many Workstand merchants use to grow sales in a competitive market
14/10/2025
Holiday 2025 Marketing Playbook - sales success in busy times for you and your bike shop's customers
23/09/2025
In-store and online inventory strategy and tactics from Key Accounts Advisor, David Martinez
16/09/2025
Bicycle Retail Industry Review for July 2025 Workstand data and May 2025 People For Bikes data
13/08/2025
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.