Are your marketing efforts generating impressive numbers but failing to produce leads that the sales team can actually close? In this episode of Antimatter, hosts Adam and Annie tackle the common disconnect between busy marketing activities and real business results. They introduce the "Customer Compass," a practical framework designed to transform high-level goals into an effective action plan. By flipping the traditional marketing pyramid (Awareness, Consideration, Conversion) on its side, they reframe it as a customer-centric timeline. The hosts walk through each stage of the customer's journey—from being problem-aware to considering solutions and finally making a purchase decision. Listeners will learn specific "Do This, Not That" tactics, what metrics to track at each stage, and how to create content that answers your customer's most pressing questions, ultimately turning your marketing from a cost center into a predictable revenue driver.

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