In Episode 5 of Antimatter, hosts Adam Weiss and Annie Cahoon ignite the “Budget Bonfire” to reveal where marketing dollars burn away without impact—and how to stop the blaze. Building on last week’s discussion of conversion voids, this episode takes a hard look at budget strategy: why the myth of “being everywhere” leads to wasted spend, which channels consistently print money in 2025, and which ones leave you with nothing but ash. From intent-based search and niche communities to the enduring power of your email list, Adam and Annie break down where to invest, what to avoid, and how to run smart 90-day pilots that generate real results. If your marketing budget feels stretched thin or set aflame, this episode offers a clear, actionable plan to make every dollar count.

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