Are your marketing efforts feeling like busywork? It's time to stop chasing vanity metrics and start driving real business results. In this episode, hosts Adam and Annie reveal how to set powerful marketing goals that provide clear direction and focus.Learn why focusing on tangible outcomes—like qualified leads and sales—is more critical than follower counts. We break down the industry-standard SMART framework (Specific, Measurable, Achievable, Relevant, Time-bound) to help you transform vague wishes into actionable targets. Discover how to create dynamic goals that adapt to the market, build a system for tracking progress, and align your team for sustainable growth.If you're ready to move from guessing to growing, this episode is your guide.

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