What do great marketing teams actually do differently—and how can you build (or fix) yours? In this episode of Antimatter, Adam Weiss and Annie Cahoon break down the habits, mindsets, and rituals that transform good marketing teams into great ones. From cultivating a strong team culture and creating space for experimentation, to aligning with cross-functional stakeholders and structuring workflows that fuel creativity, they share practical strategies to reduce friction and boost collaboration. You’ll learn how to give and receive fearless feedback, run purposeful brainstorms, and use tools as support—not crutches—for your campaigns. Whether you’re leading a team or just trying to thrive in one, this episode will help you make a real impact.

Ver todos los episodios