This article explores the pivotal role of videos and thematic routes in promoting sustainable tourism through the lens of intangible cultural heritage (ICH). Anchored in anthropological and ethnographic methodologies, it highlights how these tools preserve and celebrate traditions, crafts, music, and oral histories. Using the Mouraria neighborhood in Lisbon as a case study, the project documents local narratives and practices to create immersive and authentic tourist experiences. This model demonstrates how tourism can safeguard cultural identity, enhance socio-economic development, and promote sustainability without compromising authenticity.Article by Augusto Ferreira, illustrated by Patricia Palmahttps://theanthro.art/aroundtheneighborhood-a-storytelling-of-mourarias-memories-traditions-and-history/

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