Dan is an e-commerce expert who turned his Shopify side hustle into a £5 million revenue business. In this episode, he reveals how he scaled his company, maximised profitability, and ultimately exited successfully.The 5-Step Formula to Doubling Profit:Most Shopify store owners focus on traffic and ads, but Dan shares his proven strategy for increasing profit margins - giving you more cash to reinvest in customer acquisition.Accountant’s Guide to Running a Profitable Business:With his finance background, Dan breaks down how to structure your business for sustainable growth, so you’re not just making sales—you’re building a long-term success story.What Happens After a Successful Exit?As an ambitious entrepreneur, what do you do after selling your business? Dan reflects on his journey and shares what he’d do differently if he started again.Whether you're launching a store, scaling to six or seven figures, or planning your exit, this episode is packed with actionable insights. Don’t miss this masterclass in e-commerce success!01:39 From Corporate Career to Entrepreneurship02:07 Why Entrepreneurship?03:16 Starting the Business07:56 Scaling and Hiring15:56 Understanding Unit Economics19:00 5 Step Formula to Double Your Profit47:33 Lessons Learned48:29 The Waitlist Strategy49:05 Balancing Profit and Growth53:51 The Importance of Customer Experience58:24 Resilience in Business01:07:39 Future Ambitions and ProjectsDiscover DanWebsite - https://hellotmrw.io/LinkedIn - https://www.linkedin.com/in/daniel-mcclenDouble Your Profit Cheat Sheet - https://hellotmrw.io/pages/double-your-profitGet In TouchLinkedIn - www.linkedin.com/in/jay-lawrence-5a4b3357/Website - ambitiousmindspodcast.comInstagram - www.instagram.com/ambitiousmindspodcast Hosted on Acast. See acast.com/privacy for more information.

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