In this week’s episode, I’m joined by Oli and Ash, the founders of Sipp’d, a craft soda brand that, now that you’ve heard of it, you’ll start seeing everywhere!Their journey is an inspiring one — two accountants who decided to leave their careers behind and launch a business together in November 2019, just before the Covid pandemic struck.We dive into the challenges they faced during that uncertain time, how they adapted when the pandemic hit, and how they scaled the business despite numerous challenges. We also explore the realities of being your own boss and what sets their product apart from traditional sodas.Oli and Ash share invaluable advice on bootstrapping a business, using social media for free marketing, and the lessons they've learned along the way—offering guidance to aspiring entrepreneurs.They also discuss the exciting opportunities for challenger brands in today’s market, and I hope this conversation inspires you on your own journey.Expect to learn:05.30 The Birth of a Business Idea07.15 Quitting Jobs and Starting Fresh09.25 Navigating COVID Challenges12.40 Early Sales and Market Strategies15.05 Growth and Expansion17.35 Balancing Work and Personal Life23.25 Product Development and Refinement26.00 Manufacturing Process Insights33.30Craft Beer Collaboration35.00 Business Evolution and Goals36.40 Lessons for Aspiring Entrepreneurs39.40 The Importance of Resilience41.30 The Power of Partnerships53.15 Navigating Sales and Rejection56.25 The Role of Social MediaSipp'dWebsite - www.sippd.co.ukInstagram - www.instagram.com/sippd_drinksGet In Touch:LinkedIn - www.linkedin.com/in/jay-lawrence-5a4b3357/Website - ambitiousmindspodcast.comInstagram - www.instagram.com/ambitiousmindspodcast Hosted on Acast. See acast.com/privacy for more information.

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