This episode describes Odoo's Marketing Automation application, emphasizing its capabilities for creating and managing marketing campaigns. It explains how to target specific audiences using flexible filters and define the workflow activities, such as emails, SMS messages, and server actions, that constitute a campaign. The episode also covers the process of testing and running campaigns, ensuring their effectiveness before deployment, and provides details on accessing campaign metrics to measure success. Furthermore, it introduces various campaign templates, including a Double Opt-in feature to confirm subscriber consent, highlighting the comprehensive tools available for automated marketing within Odoo.

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