This episode outlines the functionalities of Odoo's Email Marketing application, covering everything from creating and managing email campaigns to analyzing their performance. It details how to segment audiences using mailing lists and various recipient filters, including targeting lost leads for reactivation. The episode also explains how to design emails, utilize A/B testing, and schedule or send mailings, alongside critical features for managing unsubscriptions and blacklisting to maintain sender reputation and comply with regulations. Ultimately, the episode focuses on leveraging metrics and reporting tools to optimize future email marketing strategies.

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