In this podcast episode, freelance researcher Elli Siapkidou, Ph.D. shares her journey from academia to the insights industry, discussing the importance of data analysis and storytelling in research. She highlights the challenges and successes faced in the insights sector, particularly in relation to ESG (Environmental, Social, and Governance) research. Ellie emphasises the need for businesses to embrace insights for informed decision-making and the evolving landscape of ESG metrics. The conversation also touches on the future of insights in light of technological advancements and the importance of grounding findings in factual data.We hope you enjoyed this episode! Like and subscribe so you don't miss out on any insights.- Alex and the AATI team#allabouttheinsight #newpodcast #newepisode #insights #research #ESG #sustainability #freelancing #storytelling #dataanalysis #decisionmaking #businessstrategy #qualitativeresearch

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