In this podcast episode, Alice Flannery, Associate Insight Director at Think Stylist, shares her journey in the field of consumer insights, discussing her experiences in both in-house and agency roles. She highlights the importance of understanding Gen Z and millennial women, the challenges of integrating insights into business practices, and the evolving role of AI in the insights industry. Alice emphasizes the need for effective communication of insights and the significance of embedding them into decision-making processes to ensure they matter more in business contexts.#insights #storytelling #clienttrust #businessdecisions #budgeting #futureofinsights #qualitativeresearch #quantitativeresearch #insightconsultancy #humanbehaviour

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