In this podcast episode, Tom Wakeman, Insight Director at IGD, shares his journey into the insights industry, emphasizing the importance of curiosity and storytelling in understanding consumer behavior. He discusses the unique structure of IGD, focusing on foresight in the food system and the challenges of the current market. Tom highlights the significance of building strong client partnerships and embedding insights within organizations. He also explores the role of AI in enhancing insights and the need for insights professionals to communicate effectively with clients to drive actionable outcomes.Find Tom on Linkedin: https://www.linkedin.com/in/tom-wakeman/?originalSubdomain=uk#insights #customervoice #datavisualization #analytics #businessdecisions #financialtimes #lucyalexander #insightsprofessionals #aiininsights #measuringimpact

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