In this episode, Patrick Brennan, Strategy Director at Studio Arrete, discusses the importance of insights in business decision-making. He shares his journey, the role of insights in strategy, and the creative methods used for data collection. The conversation also covers building meaningful connections with audiences, measuring the impact of insights, and the challenges faced in applying insights effectively. Finally, they explore the future of insights in the context of AI and how to make insights matter more in a commercial sense.I hope you enjoy this episode! Give it a like, share, and subscribe to not miss the content coming your way weekly. – Alex and the All About The Insight podcast teamConnect with Alex Culshaw on LinkedIn:https://www.linkedin.com/in/alex-culshaw/Visit the Allto Consulting website here:https://www.allto.co.uk/Listen to All About The Insight on these podcast platforms: Spotify: https://open.spotify.com/show/5frZSc96MI6oboW1vBEE8lApple Podcasts: https://podcasts.apple.com/us/podcast/all-about-the-insight/id1807737893Amazon Podcasts: https://music.amazon.com/podcasts/b10803c6-b885-488e-9cf9-4704db8f0328#allabouttheinsight #marketingpodcast #audienceinsights #customerbehavior #consumertrends #brandstrategy #researchleadership #mediastrategy #insightdrivendecisions #marketingintelligence #businessgrowth #datadrivenmarketing #branddevelopment #alexculshaw #audiencecollective #sparkfmAll About The Insight, hosted by Alex Culshaw of Spark FM and Audience Collective, explores the power of consumer insights and their role in shaping marketing strategy, brand success, and business growth. Featuring conversations with industry leaders, researchers, and strategists, each episode unpacks the latest thinking in media, customer behavior, and data interpretation. Whether you're a marketer, brand leader, or curious strategist, this podcast equips you with the tools to connect with audiences more meaningfully, make smarter decisions, and drive real impact through insight.

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