Episode Synopsis "On today's episode of Direct Approach, Wayne is joined by Al Bala, President and Chief Executive Officer of Mannatech."

Episode 18: Al Bala Momentum is a Mindset On today's episode of Direct  Approach, Wayne is joined by Al Bala, President and Chief Executive Officer of Mannatech. Since the early 1990s, Mannatech has provided a scientific approach to  improving nutrition, immune health, skincare, and weight loss. In 2021,  Mannatech ranked 54th on the  DSN Global 100 List with $153  million in revenue. During the past few years, Mannatech has implemented  a disciplined focus on business basics, becoming a brand-new success  story after nearly 30 years in business. When Al joined the company in 2007, he was pivotal in helping Mannatech  navigate a set of challenges that took seven years to resolve. But the  lessons learned during that time have provided a springboard for the  company to re-evaluate and rebound to come back  stronger and more focused than ever. Today, as President and CEO, he  continues guiding the organization in its global expansion. In this candid and thoughtful episode, Al and Wayne talk about the vital  role that momentum plays in direct selling—and how it's a mindset that  starts internally at HQ. Then, you'll hear how returning to customer  obsession can transform a business from the  inside out and why every leader needs to pay attention to the KPI of  trust.

Listen "On today's episode of Direct Approach, Wayne is joined by Al Bala, President and Chief Executive Officer of Mannatech."

More episodes of the podcast Alfredo Bala

• Unlocking the Potential: Direct Selling Expansion into Thriving Latin American Markets
• On today's episode of Direct Approach, Wayne is joined by Al Bala, President and Chief Executive Officer of Mannatech.
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