Episode Synopsis "E8: Design Anthropologist in a marketing communications and advertising agency - with Anna Haverinen (Grundlage)"

For this episode we were excited to have Anna Haverinen from Grundlage in the Studio with us. Anna works as an Insight Strategist and Design Anthropologist at the marketing communications, advertising, branding, designing and strategy agency. She is also very experienced in academic sector as well. In the episode we discuss about the things that needs to take into account with customers at the beginning of the customership. Anna will also tell what a Design Anthropologist is doing in an advertising agency and what Anna's daily work at Grundlage looks like. We will also discuss about the differences between working in a private sector and academic sector, in which Anna has experience working in both. Anna tells why she wants to be building a bridge between them and share her future dreams career-wise. Also in the Studio: Aiwo's COO Jani Jokela Host: Aiwo's Concept Designer Tiia Rahkonen *********************   Aiwo Studio is Aiwo Digital's video series and podcast, where we discuss about different themes around customer and employee experience, customer understanding, data analysing, qualitative analytics and leadership. In the Studio we have amazing guests who are experts in the topics in addition to our wonderful Aiwo Team members who will be also visiting the Studio once in a while. Listen to our interesting and insightful episodes to hear more! To about our service and Aiwo as a company, you can visit our website www.aiwo.ai and follow us on social media! We have episodes both in English and in Finnish.             LinkedIn: Aiwo Digital Twitter: @AiwoDigital Subscribe to our YouTube channel where you can see the episodes in video: Aiwo Music: Olli Suoranta   In Finnish/suomeksi: Aiwo Studio on Aiwo Digital Oy:n videosarja ja podcast, jossa keskustelemme eri teemoista asiakaskokemuksen, työntekijäkokemuksen, asiakasymmärryksen, datan analysoimisen, laadullisen analytiikan ja johtamisen ympärillä. Studiossamme vierailee upeita vieraita, jotka ovat aiheidemme ammattilaisia, minkä lisäksi pääset silloin tällöin kuulemaan myös Aiwon mahtavia tiimiläisiä studiossa. Tutustu mielenkiintoisiin ja oivaltaviin jaksoihimme kuullaksesi lisää! Voit lukea lisää palveluistamme ja Aiwosta yrityksenä verkkosivuiltamme www.aiwo.ai sekä seurata meitä sosiaalisessa mediassa! Aiwo Studiossa on jaksoja sekä suomen että englannin kielellä.     LinkedIn: Aiwo Digital Twitter: @AiwoDigital Tilaa myös YouTube -kanavamme, josta jaksot on katsottavissa videoversioina: Aiwo Musiikki: Olli Suoranta

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