The Wall Street Journal recently suggested that the era of digital agencies may be over. It's not that digital services are no longer required, but the label for agencies may no longer make sense.   In this episode, Chip and Gini talk about the need for agencies to find a sustainable focus and be cautious of riding the wave of the latest type of "hot" agency — including digital, social media, cannabis, crypto, and many others that have come and gone.   As digital services become table stakes for most agencies, it is more important than ever when positioning your business to focus on the results that clients are seeking rather than the tactics being employed.

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