SummaryIn this episode of After Hours Buzz, host Grace Urwin sits down with Colin Van Exel, founder of Ecxelerated Sales Solutions and a veteran sales leader with decades of experience guiding Fortune 500 companies and SMBs. Together, they explore The Buyer’s Journey, discussing how businesses can move prospects from awareness to advocacy while building trust and driving sustainable growth.Colin explains the common pitfalls companies face when trying to scale, why asking the right discovery questions matters, and how to create a revenue engine that delivers consistent results. He also shares his perspective on leadership, strategy, and the tools that help teams perform at their best.In this conversation, Colin dives into:Defining the five stages of the Buyer’s Journey and why they matterHow to spot bottlenecks and inefficiencies in your sales funnelThe role of servant leadership in building trust and effective teamsEssential tools, KPIs, and metrics for scaling salesWhy understanding customer problems is the key to consistent growthChapters00:00Introduction and Personal Insights05:22Ty Temel's Marketing Journey10:57Lessons from Google Ads Experience17:37Google Ads Strategies and Metrics21:46Industry Insights and Best Practices26:17Optimizing Campaigns for Cost Efficiency30:07Patience in Google Ads Management31:56Essential Tracking for Google Ads33:44Avoiding Common Pitfalls in Google Ads35:28Navigating Google Ads Campaign Structures39:57Strategies for Local vs. National Campaigns43:47Top Tips for Successful Google Ads46:42The Importance of CRM in Marketing48:36Future Trends in Google Ads

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