SummaryOn this episode of After Hours Buzz, we’re pouring a glass and getting candid with home builder marketing expert Anna Almirall.Anna brings a refreshing take on what it really takes to stand out in today’s competitive housing market. From blending digital and traditional strategies to weaving storytelling into every community launch, she shares smart, practical insights that even the biggest builders can learn from.In this conversation, Anna dives into:Why floorplans are only part of the story—and how to lead with lifestyle and emotionHow marketers can align with sales teams without the usual chaosThe importance of video content (and why done is better than perfect)The evolving role of AI and how it’s shaping buyer engagementHow to measure real marketing impact and prep for what’s next in the industryGrab a glass of Sauvignon Blanc and settle in. This episode is a toast to smarter strategy, clearer messaging, and building marketing foundations that actually convert. 🍷Chapters00:00 Introduction to Home Builder Marketing Insights02:31 Anna's Journey in Home Builder Marketing05:30 The Importance of a Balanced Marketing Mix08:11 Analyzing Marketing Strategies for Home Builders10:28 Successes and Failures in Marketing Campaigns12:05 The Role of Video Content in Marketing13:03 Competing with Larger Builders14:59 The Importance of Community Storytelling15:44 Measuring Marketing Success18:07 The Impact of AI on Content Development19:38 Evolution of Home Building Marketing21:55 Challenges in the Home Building Industry23:44 Preparing for New Developments24:04 Understanding Consumer Demographics25:18 Digital vs. Traditional Marketing Strategies26:43 Coaching Junior Marketers29:12 Trends and Innovations in Home Builder Marketing30:48 Staying Ahead in Marketing Trends32:36 Final Tips for Marketing SuccessLinks & Resources:Want to connect with Anna? Find her on LinkedIn: Anna AlmirallLearn more about Home Builder Marketing and how you can elevate your strategy.To learn more about home builder marketing services, visit our website: Chatter Buzz Home Builder MarketingTo get in touch with our experts, book a free strategy session here: Book Meeting

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