SummaryIn this episode of After Hours Buzz, host Grace Urwin engages with Ty Temel, a seasoned expert in Google Ads and digital marketing. They discuss Ty's journey from a college student running ads for friends to becoming a senior paid media manager at Google. Ty shares valuable insights on the importance of data tracking, effective Google Ads strategies, and the evolving landscape of digital marketing. The conversation also touches on the challenges of various industries in PPC advertising and the significance of retargeting for brand awareness. Ty emphasizes the need for patience and strategic planning in running successful Google Ads campaigns, while also highlighting future trends in the industry.In this conversation, Ty dives into:Breaking down the essentials of building high-performing Google Ads campaignsExplaining the difference between campaign strategies for local vs. national businessesUnpacking the power of retargeting and customer intentSharing why patience and long-term thinking are critical when it comes to successCovering emerging trends like Performance Max and the shift toward exact match keywordsChapters00:00Introduction and Personal Insights05:22Ty Temel's Marketing Journey10:57Lessons from Google Ads Experience17:37Google Ads Strategies and Metrics21:46Industry Insights and Best Practices26:17Optimizing Campaigns for Cost Efficiency30:07Patience in Google Ads Management31:56Essential Tracking for Google Ads33:44Avoiding Common Pitfalls in Google Ads35:28Navigating Google Ads Campaign Structures39:57Strategies for Local vs. National Campaigns43:47Top Tips for Successful Google Ads46:42The Importance of CRM in Marketing48:36Future Trends in Google Ads

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