Episode Synopsis "Episode 1 - Introducing the World of In-App Advertising"

The pilot podcast of Ad Tech Today provides a primer on the in-app advertising industry. Host Angie Li chats with Eve Friedman, Vice President of Business Development, Americas, at Smaato, on trends in in-app advertising.

Listen "Episode 1 - Introducing the World of In-App Advertising"

More episodes of the podcast Ad Tech Today

• Episode 6 - Busting the Myths of OTT Advertising
• Episode 5 - Ad Tech in EMEA/US Versus APAC
• Episode 4 - IAB Transparency and Consent Framework Version 2.0
• Episode 3 - Reaching Beyond China
• Episode 2 - In-App Programmatic Advertising for Brands
• Episode 1 - Introducing the World of In-App Advertising