Why Twitch is a treat for brands like Hershey

Ad Age Marketer's Brief
04/06/2019 27 min Episodio 13
Why Twitch is a treat for brands like Hershey

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Episode Synopsis

Charlie Chappell, Hershey Co.'s head of media, chats about the company's decision to boost its marketing with Twitch, as well as the overall appeal of digital platforms that are becoming more popular, especially with younger consumers.

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