How to balance consistency and agility, with Heaven Hill CMO Matt Blevins

Ad Age Marketer's Brief
01/10/2025 22 min Episodio 330
How to balance consistency and agility, with Heaven Hill CMO Matt Blevins

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Episode Synopsis

How the owner of Lunazul tequila, Deep Eddy vodka and a high-end bourbon and whiskey portfolio is tapping into fast moving social media and food trends without losing sight of its roots. Blevins also discusses new agency relationships with Mono and Assembly.

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