Horror marketing 101 with Blumhouse CMO Karen Barragan

Ad Age Marketer's Brief
29/10/2025 26 min Episodio 334
Horror marketing 101 with Blumhouse CMO Karen Barragan

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Episode Synopsis

Blumhouse CMO Karen Barragan gives tips and tricks for Halloween marketing as well as the value of seasonal fans for expanding Blumhouses reach. She discusses the increasing mainstream attention on horror, beginning with Warner Bros. 2017 "It" campaign, and how brands can lean in. Plus, behind the scenes of the creation of the "Black Phone 2" and "Five Nights at Freddy's 2" marketing campaigns, and lessons from "Megan 2.0's" box office flop.

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