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Roblox's CMO on how the platform targets gamers, creators, developers and brands—all at once

Ad Age Marketer's Brief

30/04/2025 22 min Episodio 308

Roblox's CMO on how the platform targets gamers, creators, developers and brands—all at once

Listen "Roblox's CMO on how the platform targets gamers, creators, developers and brands—all at once"

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Episode Synopsis

Jerret West talks targeting, how the platform decides when to leverage cultural moments and the likelihood it will pursue a movie a la Minecraft.

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