Unlike before where consumers would compare two brands and pick the one that seemed better, now they can just choose the brand that resonates with them on a personal level. They will decide if the brand is worth their time or not based on how it makes them feel rather than by how well it performs in comparison to other brands. So, is authenticity important for professional success?
This episode is also available as a blog post: http://acts4transformation.com/2021/07/27/why-authenticity-is-important-for-professional-success/

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