Listen "Ep.33 Finastra: Building a global ABM program in a pandemic"
Episode Synopsis
Building a centralised ABM program while still empowering the field and regional teams is a difficult balance. In this episode, Marnie Giuranna Zaccaria, Global ABM Lead at Finastra, discusses how one of the world's leading fintech organisations has approached this problem, why less is more, and gives her tips for navigating COVID-19 disruption.
More episodes of the podcast Account-Based Marketing
Ep. 78 FM: Rewriting the ABM playbook
16/10/2025
Ep.75 EY: Scaling ABM for global impact
19/06/2025
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.