Ep. 77 NetApp: Turning ABM ambition into impact

Account-Based Marketing
28/08/2025 24 min
Ep. 77 NetApp: Turning ABM ambition into impact

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Episode Synopsis

How can Account-Based Marketing deliver growth in an era of AI and complex buying journeys? NetApp's Fabiana Brunetti shares how piloting, personalization, and cross-functional buy-in can turn ABM from aspiration to action.

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