Ep.71 Ascendion: Harnessing marketing's superpower to fuel client-centric growth

19/02/2025 34 min
Ep.71 Ascendion: Harnessing marketing's superpower to fuel client-centric growth

Listen "Ep.71 Ascendion: Harnessing marketing's superpower to fuel client-centric growth"

Episode Synopsis

In this episode of the Account-Based Marketing podcast, Reshma Rahi, Associate VP, GTM Strategy and Sales Transformation, reveals how a laser focus on client needs has transformed Ascendion's ABM strategies into a growth powerhouse.