ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Ep.76 KPMG: The blueprint for high-touch, high-impact ABM"
Episode Synopsis
In this episode of the Account-Based Marketing podcast, Heather Adkins shares the art and science of scaling ABM through sector-driven teams, AI-powered agents, and a relentless client focus.
More episodes of the podcast Account-Based Marketing
Ep. 78 FM: Rewriting the ABM playbook
16/10/2025
Ep.75 EY: Scaling ABM for global impact
19/06/2025
In God we trust