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Listen "Ep.26 S&P Global Market Intelligence: Pitfalls to avoid when establishing your Account Based Engagement program"
Episode Synopsis
How do you establish ABE as a known discipline within an organisation that has no prior experience? In this episode, Amie Stankiste, Global Head of Marketing at S&P Global Market Intelligence shares her frank experience and explains the journey: "My team were new to ABM in 2019, they didn't know much about it and the rest of organisations certainly didn't. Bringing all that learning together and sharing best practices has been really, really important." This is episode was recorded towards the end of 2020.
More episodes of the podcast Account-Based Marketing
Ep. 78 FM: Rewriting the ABM playbook
16/10/2025
Ep.75 EY: Scaling ABM for global impact
19/06/2025
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