In this episode, our guest Kate Howard, founder of Monday Digital, delves into the critical aspects of crafting exceptional creative content, the significance of investment for enhancing brand visibility, and the importance of conversion rate optimisation (CRO) for e-commerce success. Kate shares valuable advice on the power of visibility in scaling businesses and discusses her approach to performance marketing, emphasising the necessity of understanding the customer journey and optimising website conversion rates before initiating paid advertising.We also explore the evolving landscape of digital advertising, highlighting trends in TikTok utilisation and the strategic importance of aligning ad content with current social trends to maximise engagement and scaling potential.Key Takeaways:The Power of Creative in Performance MarketingCustomising Creative for Different AudiencesBalancing Feeling and Data in Creative DecisionsPrioritising Conversion Rate OptimisationThe Right Time to Scale Your BusinessLeveraging TikTok for Organic Reach and EngagementLinks:https://mondaydigital.com.au/https://www.linkedin.com/in/kate-howard-/https://www.instagram.com/helloitsmondaydigital/www.pinkleopard.co.uk

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