This episode focuses on the importance of a customer-first approach in e-commerce.  Adam Smith interviews Amy Riordan, CEO of Sachin & Babi who shares valuable advice she received from her father on focusing on one's own path. Amy emphasises the importance of putting customers at the heart of the business and leveraging feedback to continuously improve products and experiences. The episode provides insights for businesses on how to grow through a genuine culture of feedback while staying true to their core identity.Key Takeaways:Customer-centric approach to fashion brand growth. Customer feedback and product development. Brand identity and customer satisfaction.Passion, gratitude, and digital marketing. LinksAmy RiordanCEO of Sachin & Babihttps://www.linkedin.com/in/amyeriordan/https://www.sachinandbabi.com/www.pinkleopard.co.uk

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