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Listen "How to take your e-commerce brand to Gen Z"
Episode Synopsis
In this episode, we're joined by Josh Roche, the founder and CEO of Bulla Co - a Gen Z influencer agency.Josh discusses tips for e-commerce brands to target Gen Z audiences, including using TikTok as a major platform and building communities of engaged followers. One successful campaign Josh mentioned working with was for H&M Group, generating over 30,000 clicks to a landing page from around 10 pieces of content.Key Takeaways:Influencer marketing and reaching Gen Z through TikTok and Pinterest TikTok's e-commerce potential and how brands can benefit Influencer marketing for e-commerce brands Influencer marketing strategies and best practices Links:Joshua Roche - Founder & CEO at Bulla Co | The Gen Z Influencer AgencyLinkedIn - https://www.linkedin.com/in/joshuaroche/www.pinkleopard.co.uk
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