In this first full episode we chat to social media expert Luan Wise about her new book.  Among our topics of conversation, we discuss the fundamental principles of using any social media platform for marketing, the difference between 'digital immigrants' and 'digital natives', and Luan's own route to becoming a social media consultant.We begin this episode with a quick summary of some interesting academic research that caught our attention, relating to digital behaviour. Luan's book is called 'Planning for Success: A practical guide to setting and achieving your social media marketing goals'.  You can buy it in paperback, Kindle, and audiobook formats here: https://www.amazon.co.uk/Planning-Success-practical-achieving-marketing-ebook/dp/B0CL5MD63S? We hope you enjoy this discussion and the podcast in general.  Feel free to contact either of us (Hanne or Tom) directly if you want to discuss any of the points covered: [email protected], or [email protected] 

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