We're lucky enough to have members from across the world and this week I was joined by OTW's Chief Executive Officer, Rasmus Winther. It was great to have a coffee with Rasmus, and having worked closely with OTW for the past few years, it was great to find out more about content marketing in the Nordic region and the similarities to our members here in the UK. We also discussed humour and why we need to see more humour in the content we produce. A coffee with the CMA was created to give you a chance to listen and learn from the leading names in our industry. We wanted to create a fun podcast that also gave a real look into the world of content marketing and the people that make this industry so exciting.

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