I was delighted to be joined by Hayley Selby this week. Hayley's the Global Head of Content for Gfk and has worked in the content industry for many years, including both B2B and B2C. I spoke to Hayley about the differences between content marketing in various sectors, specifically about her time at Ann Summers and the difficulties of tracking and measuring content efforts. I really enjoyed this podcast and recommend you give it a listen, although maybe not when the kids are about.  A coffee with the CMA was created to give you a chance to listen and learn from the leading names in our industry. We wanted to create a fun podcast that also gave a real look into the world of content marketing and the people that make this industry so exciting.

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