Most business owners underestimate how powerful online reviews really are. In this episode, you'll learn why reviews influence buying decisions more than almost any other part of your marketing. Eric shares common mistakes businesses make when trying to get reviews, how to ask the right way at the right time, and how to respond to negative feedback without hurting your reputation. You'll also discover practical ways to collect more authentic reviews consistently—including how to automate the process with tools like ReviewLEAD. Plus, hear this week's Shoestring Marketing Tip: how a simple Customer Appreciation Day can generate goodwill and boost your reviews naturally. Learn more or book a consult with Eric. Take the free marketing assessment today.

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