Do your customers know exactly how to do business with you, or are you leaving it up to chance? In this episode, Eric breaks down the final piece of the OP3 Messaging Map: your pathway. He also explains how clarity turns interest into sales. You'll discover: Why confusion kills conversions and how directness drives action. The three-step pathway every business needs to guide people toward a purchase. Real-world examples from gyms, dentists, and restaurants. A creative shoestring marketing idea that builds goodwill and local buzz. Listen now to learn how to create a clear customer journey that increases sales. Resource: Download the full list of 68 Shoestring Marketing Ideas at intransitstudios.com/68.

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