Are you wasting money trying to get more people to notice your business? Most small businesses rush into creating awareness, but without the right foundation, all those clicks and impressions go nowhere. In this episode of the 15 Minute Marketing Fix, Eric explains why awareness is the last stage you should work on, even though it's where every new customer journey begins. You'll discover: The difference between self-discovered and created awareness. How to craft messages that spark curiosity and position your solution to real problems. Why you need a clear call to action or risk wasting your ad spend. Plus, Eric shares a practical shoestring marketing tip for making your sponsorships more memorable. Listen now and learn how to make your awareness efforts count. Make sure you check out My Marketing Scorecard.

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