Is niching or specialising as a freelancer overrated or underrated? What do we mean by niching anyway? Some people swear by specialising, while others think it's better to keep your options open. In today's episode, Louise talks about why niching might be misunderstood, what it really is, and why it might be worth considering in your freelance business."As freelancers, we want to be helpful and flexible. And we're kind of programmed not to say no to paying work. We might worry about getting bored or pigeon-holed. But I think that's a bit of a misunderstanding. Niching can make everything about your business easier and more profitable." -- Louise ShanahanSay hi to Louise!Twitter: @LouiseShanahan_LinkedIn: Louise ShanahanInstagram: @Louise_Shanahan_Website: thecopyprescription.comNewsletter: thecopyprescription.com/subscribeMusic credit: Just Smile by LiQWYDCover art: Hello I'm Nik

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