How can a pair of white shoes help someone land a new client?Jude Charles is an expert in visual storytelling – and specifically, using video to tell stories that build trust with potential clients. Because Jude had SO much brilliant advice to share, this episode is split into two parts.In this first part, Jude explains how to harness the power of storytelling to connect with clients. As well as telling a few of his own inspirational stories, Jude also shares:Why sharing more of your personal story can help you stand out from the crowdHow to tell stories that get clients to sit up and pay attentionWhy you need a "story book" journal and how to create oneThe moving story behind those white shoes.Get bonus clips and tips in the 15 Minute Freelancer newsletter: 15minutefreelancer.substack.comMentioned in this episode:Newsletter: http://JudeCharles.co/newsletterStory Bank Journal: http://storybankjournal.comSay hi to Louise:Louise Shanahan is a freelance health and medical copywriter. She's on a mission to help others build a freelance business that feels easy and works for them – in regular snack-sized bites.LinkedIn: Louise ShanahanWebsite: thecopyprescription.comSupport the podcast! If you find this episode helpful and you'd like to show your appreciation, consider leaving a tip over at ko-fi.com/15minutefreelancer. Donations help cover the cost of running the podcast and are very much appreciated.

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