Kefir has transitioned from a niche ethnic drink to a significant global dairy trend due to increased consumer focus on natural, functional foods. This growth is evident in expanded product formats beyond beverages and its incorporation into cooking and baking. Major dairy companies like Danone and Müller are showing strong interest, with Danone attempting to acquire Lifeway in the US and Müller successfully purchasing Biotiful in the UK. This heightened interest is driven by kefir's appeal to health-conscious consumers, including those using GLP-1 medications, leading to considerable market growth and projections of further expansion in the coming years. The UK market, in particular, shows substantial value growth in both liquid and potted kefir, attracting new and young generations. ♻️ Sharing is caring. If you found this useful, please feel free to share it with your network!🌐 Follow the Zenith LinkedIn page for the latest insights: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/zenith-global-commercial⁠⁠⁠⁠⁠⁠⁠⁠🌐 Visit our website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.zenithglobalcommercial.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📊 Download your free European Water Dispense & Filtration demo database (€2bln industry): https://www.zenithglobalcommercial.com/demo📞 Book a free 1-on-1 consultation call:https://www.zenithglobalcommercial.com/book-an-appointmentHow we could help you with 30+ years of experience🧀 Market data (even for cheese!)💧 Water dispense insights (BWD / POU / ITS)🔍 Finding you the right partner globally📈 Branding & growth strategy💦 Water source valuation🔬 Bespoke market research decreasing your research time to 0

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